luparoad.com — Case Study
back- WordPress
- UX
- Branding
The question
A Lisbon optical clinic had a website that undersold the business — dated, hard to navigate, and impossible for the owner to update. How do you rebuild trust online for a business whose whole trade is precision?
What I built
A full WordPress rebrand: new visual identity applied to a restructured site, designed so the owner can maintain it without calling a developer.
- Theme customisation aligned with the new brand
- Restructured content and navigation around what customers ask first
- Plugin selection and configuration kept deliberately minimal
- Responsive layout and performance cleanup
- Handover so the client edits content independently
Technical decisions
WordPress, on purpose — the client needs to edit content themselves. The right stack is the one the business can maintain after you leave.
Fewer plugins, fewer problems — every plugin is a future update, a security surface, and a support call. The build stayed lean.
What I learned
Client work is a different discipline: listening before building, designing within the client's capacity, and writing handover docs as carefully as code. The best compliment was silence — the site just works.